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Wednesday, 4 February 2009

New Healthcare Director - Sarah Dixey

Taverner is pleased to announce the appointment of Sarah Dixey as Research Director – Healthcare. Sarah joins us from Merck Sharp & Dohme (Australia) where she held the position of Senior Customer & Business Insights Partner. Sarah’s appointment boosts the capabilities and expertise of the established Healthcare team.

Sarah is a customer focused, energetic, resourceful market research and customer insights professional with Australiana and International experience, and has demonstrated success in delivering strategic and tactical insights to a range of clients. She has a sophisticated understanding of quantitative and qualitative research techniques and an ability to use this knowledge to solve complex business needs.

She has expertise in brand positioning, brand health, needs based segmentation, creative development research, new product development, advertising testing, customer loyalty and satisfaction and ethnographic research.

In addition to Healthcare, Sarah has experience in a wide range of B2C and B2B markets including finance, FMCG and telecommunications. She also has an MPhil Marketing (Cranfield, UK) and BSC (Hons) Applied Biology (UK) and her career has included roles of Research Manager at MBF and Commonwealth Bank, Account Director at TNS, and Senior Client Service Manager at Research International (NZ).

Welcome Sarah.

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posted by Tom Mitchell-Taverner

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