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Tuesday, 16 October 2007

Taverner Poll – Election 2007

The most recent Taverner poll (carried out for the Sydney Morning Herald on the 11th and 12th October) says Labor has 59% of the vote, compared to the Coalition's 41% on a two-party-preferred basis.

The biggest issue affecting how people say they will vote is criticism of the Work Choices policy, even though three in four people do not know of anyone directly affected by the new rules.

Voters are comfortable to give Kevin Rudd a go even though they know very little about him – negatives to Liberal support include concerns over honesty, common belief that they have already had long enough in power and real worries about cost of living.

Close to one in five (19%) who supported Coalition over Labor in 2004 now favour Labor – compared to only 3% switching allegiance to the Coalition. Close to nine in ten who will vote in 2007 for the first time favour Labor.

Philip Mitchell-Taverner says "it's almost inconceivable to expect the anti-Liberal momentum can be arrested and turned around to give the Coalition even a small chance of retaining power. If the preference gap were to be overcome, it would be by far the biggest reversal of opinion ever known in Australian politics.”

For media comment on the most recent Taverner Poll, go to:

Sydney Morning Herald
The Age

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posted by Tom Mitchell-Taverner

Wednesday, 3 October 2007

Power of the brand - the Taverner Logo

The unique Taverner logo is more than just some commercial symbol made up by a team of marketers. It truly encompasses the mythology of the brand.

The centre of the logo represents a miniature oak tree sitting inside a crown proudly displaying jewels and the Victoria Cross. These two elements form the traditional Taverner Coat of Arms which Philip Mitchell-Taverner (Managing Director) bears proudly on his signet ring to this day.

These symbols have evolved to represent the essential elements and principles that Taverner is about – fundamentals of continual growth, environmental focus, family values, and high quality service.

The Taverner logo is your seal of quality and a symbol of our guarantee.

posted by Tom Mitchell-Taverner

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