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Wednesday, 5 September 2007

Research News (Sept '07): The thin green line

The feature article in the September edition of Reserach News looks at environmental research and the work carried out by Taverner for the Department of Environment and Climate Change (DECC). Part of the aticle is attached below:

"One longitudinal study that tracks consumer attitudes about the environment is the New South Wales Government's Who cares about the environment?, which was first conducted as face-to-face interviews in 1994 by MSJ Keys Young, and has been repeated on a triennial basis as a telephone survey ever since by Taverner Research (1997, 2000, 2003 and most recently in 2006).

At its inception, the study was the first large-scale survey of environmental knowledge, attitudes and behaviours. It is still highly regarded as one of the most comprehensive surveys in the country and Sustainability Victoria hopes to launch a similar survey in Victoria in the near future.

One of the key findings of the Who Cares study is that environmental knowledge and understanding has grown markedly since the first survey in 1994.

Bernard Carlon, director of business and community programs at the NSW Department of Environment and Climate Change (DECC), says the 2006 research found that education, particularly via the media, was a strong factor in prompting consumers to avoid plastic bags and choose household products that are better for the environment.

‘This is in contrast to other environmentally friendly behaviours - such as reducing energy, fuel and water consumption, along with composting - where economic or cost factors, regulation or knowledge of specific environmental problems play a bigger role,' he said."

Taverner Research is proud to be associated with this ground breaking environmental research.

posted by Tom Mitchell-Taverner

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