Data Collection Quotes Research Enquiries and Quotes  

Taverner Blog

Monday, 24 September 2007

City to Surf

Well done to all staff who represented Taverner Research in the 2007 City to Surf. Congratulations to Lucy Watchirs-Smith (51,157th with a time of 206:32), Tom Mitchell-Taverner, (6,247th with a time of 75:20), and special congratulations to David Pell who finished 283rd with a time of 53:55.

posted by Tom Mitchell-Taverner

Wednesday, 5 September 2007

American learnings


Philip (Managing Director) and Tom (Development Manager) returned this week from a successful intelligence gathering exercise amongst a number of small to medium research agencies on the west coast of the USA.

Philip and Tom visited a number of field agencies in San Diego, an online agency and a full service agency in Los Angeles, and both a software company and a number of qualitative research agencies in San Francisco.

Some of the key findings included:

- High levels of positivity inherent in the American character
- Enthusiasm for business development amongst all staff
- Dominant use of online despite some concerns over reliability
- Use of multiple panels within online surveys
- Mixed mode data collection common on smaller studies
- High incidence of field-only agencies with geographically diverse call centres
- Remote processing common.

We would like to thank all hosts for their time and their willingness to share ideas and thoughts on future trends in the research industry. Special thanks to those who went out of their way to meet us outside office hours - or on board a yacht!

We look forward to ongoing dialogue for the benefit of our clients.

posted by Tom Mitchell-Taverner

Research News (Sept '07): The thin green line

The feature article in the September edition of Reserach News looks at environmental research and the work carried out by Taverner for the Department of Environment and Climate Change (DECC). Part of the aticle is attached below:

"One longitudinal study that tracks consumer attitudes about the environment is the New South Wales Government's Who cares about the environment?, which was first conducted as face-to-face interviews in 1994 by MSJ Keys Young, and has been repeated on a triennial basis as a telephone survey ever since by Taverner Research (1997, 2000, 2003 and most recently in 2006).

At its inception, the study was the first large-scale survey of environmental knowledge, attitudes and behaviours. It is still highly regarded as one of the most comprehensive surveys in the country and Sustainability Victoria hopes to launch a similar survey in Victoria in the near future.

One of the key findings of the Who Cares study is that environmental knowledge and understanding has grown markedly since the first survey in 1994.

Bernard Carlon, director of business and community programs at the NSW Department of Environment and Climate Change (DECC), says the 2006 research found that education, particularly via the media, was a strong factor in prompting consumers to avoid plastic bags and choose household products that are better for the environment.

‘This is in contrast to other environmentally friendly behaviours - such as reducing energy, fuel and water consumption, along with composting - where economic or cost factors, regulation or knowledge of specific environmental problems play a bigger role,' he said."


Taverner Research is proud to be associated with this ground breaking environmental research.

posted by Tom Mitchell-Taverner

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