Wednesday, 4 April 2007
Client survey – favourable results and we are applying what we learned
Toward the end of last year Taverner carried out a survey of customers from the preceding 12 months. The purpose was to seek feedback on what we do well and to identify opportunities for continual improvement.
The survey findings gave us valuable feedback on how well we work with our clients and how we compare to the industry. We were delighted with the response and we thank all those who took part.
The survey revealed that key strengths exhibited by Taverner include flexibility, responsiveness, value for money, on-time delivery and provision of useful insights right through the research process. Clients also value their relationship with our Project Managers, who they tell us display a good understanding of their research needs.
With these fundamental levels of trust bedded down, it is our goal to continue to:
□ Deliver high quality, timely and relevant research findings
□ Develop and maintain high quality personal relationships
□ Provide cost effective research that adds value to strategies.
We also discovered through the survey that clients are looking for greater innovation from the industry, providing originality that can help them stand out from the crowd. As a research organisation we understand the relevance of innovation alongside proven statistical methodology and intend to continue to seek new and innovative ways to provide these important insights.
To enhance the level of service offered to clients, Taverner now conducts an innovation forum as part of our weekly management meetings where we discuss issues related to new proposals, existing projects, and share key leanings from the previous week’s activities. Further to this, late last year, we appointed Dr Don Porritt and Dr Deborah O’Mara, both of whom have extensive experience in research design and methodology, to act as innovation consultants across all projects.
Together these measures exemplify the push for even higher levels of innovation and originality in line with client demands, which is all part of strategy and insight – being core components of the Taverner Way to Quality Research.
To provide us with further understanding of your needs and expectations, or to provide additional feedback, speak to your Project Director, or email us at email@example.com.
posted by Tom Mitchell-Taverner