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Thursday, 15 March 2007

ESOMAR Asia Pacific - Day 3

Interesting facts from the conference:
  • 1 in 10 people on the planet are Indian and under the age of 25

  • The market research industry in China is experiencing a growth of 20-30% per annum.
    Market Research gets a mention in the Simpsons (http://www.youtube.com/watch?v=0j_K_I8l-Ow)

  • Market Reseach get a metion in two poems (WHArden's 'The unknown citizen' and Peter Porter's 'A customer report')

  • Market Research is one of the 'useless professions' mentioned in 'The Hitchhikers Guide to the Gallaxy', and it even gets a mention in a Norwegian pop song

  • The use of flash technology (interactive graphics) in on-line surveys increases response rates by 15-30% and is preferred by 90% of respondents (over html)

  • Only 3% of Asian women are happy with how they look

  • Coke introduced 530 innovations last year (packaging, product lines, etc)

posted by Tom Mitchell-Taverner

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