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Thursday, 15 March 2007

ESOMAR Asia Pacific - Day 3

Interesting facts from the conference:
  • 1 in 10 people on the planet are Indian and under the age of 25

  • The market research industry in China is experiencing a growth of 20-30% per annum.
    Market Research gets a mention in the Simpsons (

  • Market Reseach get a metion in two poems (WHArden's 'The unknown citizen' and Peter Porter's 'A customer report')

  • Market Research is one of the 'useless professions' mentioned in 'The Hitchhikers Guide to the Gallaxy', and it even gets a mention in a Norwegian pop song

  • The use of flash technology (interactive graphics) in on-line surveys increases response rates by 15-30% and is preferred by 90% of respondents (over html)

  • Only 3% of Asian women are happy with how they look

  • Coke introduced 530 innovations last year (packaging, product lines, etc)

posted by Tom Mitchell-Taverner

Tuesday, 13 March 2007

ESOMAR Asia Pacific – Day 1

Kuala Lumpur is a hectic city - a diverse mix of fast friendly people and a melting pot of cultures. The ESOMAR conference itself looks to be no different – a hectic schedule of speakers, forums and non-stop networking amongst a diverse range of market research related professionals from across Asia and the Pacific region.

After the first 10 minutes at the welcome drinks I had exhausted my supply of business cards and had to return to my room for more... my kangaroo lapel pins were also in demand and in short supply!

Amongst the sea of panel providers (insisting they are not competitors) the conference is set to be a great learning experience - not only in relation to Taverner's prospects in Asia, but in terms of evolving technology, branding opportunities, and innovation.

More tomorrow as the seminars begin...

PS For those interested in following developments in market research and the impact of future technology I highly recommend Ray Poynter’s blog (

posted by Tom Mitchell-Taverner

Friday, 9 March 2007

Taverner turns 12

On the morning of Wednesday 8th March 1995, following the closure of RAMIS, Philip and a team of eight research staff returned to Fortune House (Sydney) to start operations in a tiny 6th floor office as Taverner Research.

Connie Jansen, Sophie Athas (both pictured above), Nicola Donohue, Tracy Sant, Patrick Meza and Julia Draper (6 of the original 8) are all still here 12 years on, while Ricardo Maldonado and Kathy Adams moved on after a couple of years, only to become valued clients instead!

We thank everyone who has been involved in the growth and success of Taverner over the past 12 years – whether full time project staff, DP or field staff, interviewers, suppliers or clients. Continuity has been a very strong element of our history.

Times have changed, we now have office space on 4 floors of Fortune House and over 20 full time staff.

To celebrate the 12 years this week we all congregated on Level 2 for celebratory drinks and brought back many memories. As well as joining in the celebrations, it was a good opportunity for new staff to learn more about the company mythology and culture.

Lucky 13, here we come!

posted by Tom Mitchell-Taverner

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